Kizure, the Los Angeles-based hair care company started by husband and wife team, Mr. Jerry and Lucky White in 1972, began with the famous, if not ubiquitous, Afro pick as their introduction to the Black hair industry. One of the first Black-owned beauty suppliers, the White’s opened their first place of business in Central Los Angeles, where they enjoyed great success with their production of a the classic Kizure curling irons and pressing combs.